Integrating Your WordPress Site
Long gone are the days when we use to upload every single picture from
our Instagram feed to WordPress installation to insert into our pages.
Luckily, now you have many ways to avail the benefits of WordPress
and Instagram integration!
WordPress is one of the most robust platforms in today's fast-growing business industry. Its vast array of themes and plugins allow users to build functional as well as beautiful websites. Indeed, the best feature of WordPress is unarguably its high potential for integration with every other online service available.
To underscore this particular point, we will be discussing it in detail. We will talk about integrating WordPress with the social media platform known as Instagram.
Internet Help Bringing people Together Virtually
Modern life is depended on the use of internet now. This dependency cannot be emphasized enough. It is undeniable, and with the constant technological advancement, the trend is only going to increase over the period. This advent of the internet has given us a great chance to improve our chances of connectivity with the outer world and that too, free of cost and right from the comfort of our home.
The Internet has given rise to many platforms that keep us connected. Considering the use of the internet and the level of connectivity due to these social platforms, we can now quickly change an idea into a dream business. In other words, a no different potential market is as cheap and efficient as internet marketing. Enterprises are now devising their marketing strategies to incorporate these social platforms. The marketing strategies are being designed to make a lasting presence on these platforms and to capture millions of users in a matter of a few minutes.
Among all the social platforms available, one of the most popular and on-trend platforms is Instagram. It is an attractive platform to share photos and to build an engaged following. If you own a WordPress site or a blog, you can easily take advantage of the enormous potential of Instagram by integrating your WordPress with it. It will not only help you increase your customer base, but it will also promote your Instagram account during the process.
Isn't it a win-win situation in your business book?
Today, Instagram is one of the trickiest and must-have platforms for business owners, especially bloggers. It helps them to master at the best of times. Many people do not make the most of these mediums. They fail to use this visual social media to get the maximum effect. That is why it is crucial to learn how to integrate your WordPress with Instagram to boost your website views in addition to your Instagram followers.
No Marketing Campaign Can Overlook the Potential of Instagram
As per the estimation, Instagram has 600 million active users, and this is precisely what makes it an inevitable platform for marketers. The platform offers incredible opportunity to boost your brand awareness, given that, almost 80% of active users follow a business only on Instagram.
The good part is it is quite easy to add your Instagram feed on your WordPress site. It serves as the great way to boost conversion rate and to build interest in the brand. Every marketing campaign requires a video or photo sharing social network platform. If you belong to visual industries like makeup and fashion outlets, travel agencies and furniture producers, you can significantly benefit from this platform. If you are a blogger, then you can personally find great value in this platform, to generate traffic for your content.
Do you know that the per-follower engagement on Instagram is 58 times more than Facebook and almost 20 times higher than Twitter?
The high user engagement of Instagram has made it the most useful platform for marketers all over the world. Instagram is global and perfect to capture young audiences. Several top brands are already using Instagram, especially B2C businesses which are significantly benefiting from this platform. It enables users to take action without asking you for a specific call to action.
Like there are many ways to integrate WordPress with Instagram. Similarly, there are many benefits to integrating WordPress with Instagram. The best way to go about it is to add the Instagram feed to your WordPress site.
Adding Instagram Feed to Your WordPress
Generally, your feed displays all the latest photos that you have uploaded to Instagram, on your site. If you are wondering how it will benefit your business, then you must know that the primary benefit of incorporating Instagram feed is that it let you increase the brand's exposure, significantly. This is just one benefit among other notable benefits
As you update your Instagram feed regularly with shareable and enticing images (also suitably complemented with relevant and searchable hashtags), you may easily keep a high engagement level. You can develop potentially long-lasting relationships with your customers. An Instagram feed let you grow a greater sense of trust. The daily feed of a business help establishing the business's relevance. It displays the innovative side of the market along with its ability to follow trends.
You can embed Instagram feed in multiple ways. You can insert a single Instagram video or picture manually with ease. But you cannot embed the entire feed in this manner. The most efficient and quickest way to do it is by taking the help of a dedicated Instagram plugin. In case the plugin approach is not suitable for you, you may also go with other 3rd party services available. One famous example is IFTTT. It is a service that helps you create a chain of conditional statements and let you generate action by triggers.
Cross-promotion is a great way to increase traffic on your WordPress site and your Instagram. In this way, you can promote one platform with the help of other. Eventually, it improves the SEO of both of your profiles. For instance, if you have a good customer base on Instagram, you can quickly bring them and introduce to your WordPress site and vice versa.
For a good start, add the link of your WordPress site in the bio section provided on Instagram. Next, connect the WordPress with your Instagram. You can take the help of different plugins designed for this purpose. These plugins are easy to use even if you are a novice and have no sound technical knowledge to do so. Similarly, you can use a plugin and integrate your Instagram feed on your site.
Cross promotion is a type of marketing promotion in which one product is targeted with development by promoting related products. In this scenario, you can also refer to this as cross-media marketing of your site or Instagram profile. This is a win-win situation for both platforms. There is no additional cost attached to this method. Both of your platforms can easily be promoted simultaneously.
Use Relevant Hashtags to Display Instagram Photos within Your WordPress
This is another way to integrate your WordPress with Instagram. To fully achieve this, you must have three things;
All of these are the basic things that you must have already if you plan to integrate your WordPress with Instagram. If you don't have IFTTT, then go ahead and get it before proceeding. IFTTT let you connect multiple apps through chains of actions known as recipes. For instance, you may perform a specific effect on Instagram, and this will trigger a corresponding action on your WordPress.
Once you sign up and sign into your IFTTT account, add both your WordPress and Instagram as channels. Find a perfect recipe to automate the entire process of using hashtags efficiently and to display particular photos within the WordPress, then set it up. This might seem like a little time-consuming activity, but it is an easy and straightforward way to integrate WordPress with Instagram.
Add a Follow Badge and Follower Count on Your WordPress Homepage
This is one of the most commonly used ways to integrate WordPress with Instagram. You must have observed an Instagram badge next to Twitter or Facebook button on several WordPress site and blogs. The idea is to just put an Instagram badge along with your followers count on the homepage of your WordPress. You can easily do it by using an Instagram Followers Widget plugin.
How to Use the Plugin:
Install and activate the plugin. Next, you will see a new widget that will appear among the options under the Widgets/Appearance tab, within the dashboard of your WordPress. This widget will display a few fields that you must fill all by yourself. Most of them are merely straightforward including Access Token and Instagram User ID.
If you have no idea about Instagram User ID, it is a unique numerical value that is assigned to every account, and you can easily find yours through this tool. All you need to do is to type the username, click on the option ‘get Instagram user ID' and then copy the final value on the related field.
In case you also need to find the Access Token, you can use another online tool. Merely click on Generate Access Token. Now log into the account to provide requested permission and copy the final string of numbers and letters into the field of Access Token.
Save all of the changes to your widget and refresh the WordPress website to see how it looks appears live.
Share WordPress Images on Instagram
The easiest way to integrate your WordPress with Instagram and to promote both of the platforms simultaneously is by posing images of your WordPress site on your Instagram page. However, don't forget to mention the link of your WordPress site in the caption section of your Instagram post. This will help in informing your followers about the new blog post on your site and mention the link in the bio section of your Instagram profile to ensure easy access by followers, just by clicking on the link.
This way you can also ask your Instagram followers to promote the blog post on your site. This approach is best to boost your blog post and build more traffic on your site, by a considerable number. Even if you successfully bring one new follower to your site, this means that their followers and friends on Instagram, as well as other social platforms, will also be seeing your content. In other words, a single follower is capable of bringing tons of new followers to your site.
For bloggers, this is an ideal situation. This is one of the easiest ways to promote a WordPress blog. All you need is to create engaging and relevant content for your followers, and nothing can stop you from making them your future potential customers.
The primary objective of integrating your WordPress site with your Instagram profile is to increase the web traffic and customer base. Therefore, it is essential that you keep good follower ship on Instagram so that they can be diverted to your site. Make sure your follower ship comprise of potential buyers of your product or services. Your followers must be genuinely interested in your provided content.
Follower ship is not just about increasing the count of followers. This might create a fake hype of your brand's popularity, but this is not helpful to increase revenue in the long run. As more and more features of Instagram are introduced, you get more options and ways to integrate your WordPress site with Instagram. If you are doing it for the first time, this might seem like a lot of work.
However, if you follow even just one of the ways discussed above, you can easily avail all the benefits of integrating your WordPress with the Instagram account. This kind of promotion let you handle the social media presence in a much more effective manner. And if you value efficiency, the implementation of any of such methods is indeed a no-brainier.
So what is your favorite method to integrate Word Press with your Instagram profile? Share your experience in the comment section below!