If you own a business, you should understand the significance of email marketing. Sure, many people assume email to be an obsolete approach to customer acquisition and retention. In reality, it is the most effective solution to engage with your audience. Email marketing can be a great way to keep your customers up-to-date with your business on daily basis.
Did you know that, in 2017, email users amounted to almost 3.7 billion globally?
According to Statista, this figure is now set to grow to 4.1 billion by the end of 2020! According to the Radicati Group, the total number of consumer and business emails sent/received during 2017 reached an average of 269 billion per day. This number is expected to increase at an average rate of 4.4% annually over the next 4 years, reaching up to 319.6 billion daily business email by the year 2021.
This means that, within the next 4 years, almost 1/3 of the world’s population will use email on a daily basis. Despite these promising figures, there are some individuals who remain skeptical about email marketing. They believe that direct communication with customers using email is an ineffective, obsolete approach that is only useful for big enterprises and not SMBs.
However, email marketing is neither ineffective nor obsolete. In fact, it is the most proven way to generate revenue. As per the research conducted by McKinsey & Company, email is a much more effective way to acquire new customers than social media. It is estimated that email marketing is 40 times more powerful than Twitter and Facebook combined.
So do you need to own a large enterprise to reap the benefits of email marketing?
Well, not necessarily! Surprisingly, if you own an online store, you can easily implement an email marketing strategy at a relatively cheap price, mostly free, by using WordPress plugins.
Email Marketing and WordPress
As you know, WordPress is the platform that always takes care of its users’ needs. Thus, WordPress offers an array of plugins that are created specifically for email marketing campaign development.
What do these plugins do?
With the use of such plugins, you get complete control over the content you send and to whom you send it to. It is easy to use and in just a matter of minutes, you can easily set it up according to your preferences while sending out hundreds of emails and newsletters to your users.
Yet another daunting question is- Which WordPress email marketing plugin is best for you? To answer this question, we have created a list of our top-rated WordPress email marketing campaign plugins.
So let’s dive in and get familiar with the features of each of these top plugins so that you can choose the one that works best for you!
Top WordPress Em
ail Marketing Campaign Plugins
When it comes down to email marketing plugins, MailChimp is a name that has clearly left its mark. It is best known for its features and functionality and is considered as the top WordPress plugin for email marketing.
All you need to do is connect your MailChimp account to your WordPress website to get the best results. If you don’t have a MailChimp account, you can create one for free. However, if you are a pro marketer or growing business owner, you might also want to look at their premium plans.
MailChimp offers an awesome newsletter service that helps to send out emails to users in just a matter of minutes. The plugin offers mobile-optimized and user-friendly sign-up forms. It also integrates with other plugins seamlessly and is developer friendly.
This plugin offers numerous add-ons to enhance its features. MailChimp allows you to track emails, view analytics, manage subscribers, create great email templates and generate autoresponders.
All you need is to install the MailChimp WordPress plugin. With the help of an API key, you can easily connect the plugin with your MailChimp account. The updates come regularly, and the plugin has around 700,000 active installs.
2. Optin Monster
There are almost 300,000 sites that make the most of OptinMonster software to generate email subscribers. The plugin's best feature is its ability to create pop-ups and various other high converting opt-in forms that allow users to create email lists and get more subscribers.
Thomas Griffin and Syed Balkhi, OptinMonster's creators, call this plugin a great building tool. While it does not offer extensive features, it is lightweight and modular.
This means that if you need to offer just a single subscription form, you don’t need to install the entire package. This makes OptinMonster very easy to use.To avail the benefits of OptinMonster, you fist need to create an OptinMonster account. The form builder is easy to use and lets you make great opt-in forms that lead to higher conversion rates. The most significant feature of OptinMonster is the exit intent pop-up. This feature informs you when the visitor is about to leave your site.
There are several different kinds of OptinMonster forms that you can use on your site. These may include Footer Bar, Lightbox, Slide In, etc. Once you have selected a form, configure it by choosing the loading delay, opt-in title, exit intent, etc. The next step is to select the opt-in design and to customize it.
Newsletter is another awesome WordPress plugin that works best for email marketing campaigns. It is a great plugin for sending out emails and for headache-free list building. This plugin offers numerous out-of-the-box features to provide you with the best user experience while adding and promoting subscribers of your site.
There are many advanced features integrated into the plugin that let you create countless email campaigns for your customers.
Just like MailChimp, the plugin also offers several free add-ons that give more functionality to your email marketing campaign. Newsletter offers powerful statistical data tracking. If you use a Smtp service provider (external), you can add that easily to Newsletter without ever running out of bandwidth again. You can also utilize the automated newsletter feature to generate events, blog posts, and any other custom post type.
If you have any questions while using Newsletter, you may always take a look at the documentation available on their website. Newsletter is easy to install and use, and you also get friendly and helpful user support.
4. Send Press Newsletter
SendPress Newsletter has stellar ratings from thousands of users and 10,000+ active installs. This WordPress plugin is famous for its easy to use functionality and large range of features. It lets you create customized newsletter templates, send scheduled newsletters, and import post content from your website.
SendPress is a great plugin that makes it easier to increase your newsletter list subscription using widgets. These widgets not only help you boost your subscriber count but also help to manage your subscribers.
It also offers an unlimited subscribers plan and requires no previous coding experience thanks to its simple editor. You may also sync newsletter subscriber lists to WordPress roles. Moreover, you also get stat tracking for every email. For anyone who remains doubtful about it.
5. WP Subscribe Pro
WP Subscribe Pro allows site owners to boost conversions by turning site visitors into subscribers. As a result, it helps generate better earnings and residual traffic.
Just like the name suggests, this plugin plays an important role in terms of email marketing for WordPress sites. It supports Mail Chimp, Feed Burner as well as Aweber. This is exactly what makes it a must-have WordPress plugin.
However, it is important to note that paid subscriptions of such services are not included in WP Subscribe Pro. This plugin offers optimized speed and a great user experience. It increases your subscribers and keeps them hooked while sending out hundreds of emails in a matter of a few minutes.
This plugin includes a mobile friendly and highly-responsive design. It offers built-in widget support along with many pop-up animations to select from, making it a fully-customizable WordPress plugin.
The SendinBlue WordPress plugin is another popular option for designing an email marketing campaign. It has over 7,000 active installs. SendinBlue offers the functionality to create customized forms of subscriptions and integrate them into your pages, posts and/or sidebars.
SendinBlue is an email marketing service provider, and their official plugin is called SendinBlue Subscribe Form And WP SMTP. This plugin is similar to MailChimp in functionality and offers email marketing, mobile text marketing, and transactional emails. It is one of the best plugins for both beginners and advanced users.
With SendinBlue, you can easily manage contact lists while using advanced audience segmentation to enhance the performance of your email marketing campaign.
There is a mobile-friendly and easy-to-use drag and drop builder along with a template library that assists you in creating and sending engaging newsletters. With SendinBlue, you can easily keep a track of your campaigns via quick insights into stats such as clicks, open rates, bounce rates, etc.
The plugin also offers a free membership option. This option covers all the essential features. However, there is one restriction. You can only use this plugin to generate 9,000 emails per month.
Despite the restriction, users prefer this plugin for its complete set of features. All you need is to create an account and copy/paste Secret Keys and API into your WordPress site. As soon as you have done this, you are now all set to start generating emails and to design your complete email marketing campaign right from your website.
As you can see now, an email marketing campaign is an highly effective strategy to increase conversions and leads. Having an email marketing plan using WordPress plugins will surely aid in increasing and upgrading your list of subscribers.
If you want to design an awesome email or other popular conversion tools (i.e. forms, subscriptions, newsletters, eye-catching pop-ups), all of these plugins are highly effective in increasing viewers engagement.
However, in order to make your email marketing campaign stand out, you should always keep an eye on the plugins used by your competitors in your industry. By designing a targeted and creative email marketing campaign, you can give your business an advantage over your competitors.
Before you jump right into using any of the WordPress plugins, make sure you choose the one that best meets your business needs so that you can outshine the competition.
If you have selected one of these plugins or other plugins to launch your email marketing campaign, how did it help your business? Please let us know in the comment section below. We would love to know about your experience!