Every WordPress site can generate passive income through advertisements. This is the best way to monetize your site. But if you don’t want to clutter your site with an array of marketing ads, then Google AdSense is your best bet. With AdSense, your revenue is just a click away!


As soon as you install WordPress and build a website, you might want to think about earning some money with it. In fact, most blogs and websites out there are monetized. However, you don’t want to clutter your site or make it appear messy with different flashy advertisements from various ad networks. To prevent the possibility of losing website visitors, it is essential to choose the right ads for your site.

For this, Google AdSense is definitely the most popular service available. It can easily be used to display video, text, or even image advertisements. But how exactly do you get paid for displaying these ads on your site?

Whenever your visitor clicks on these AdSense ads, you get paid! That is why most websites and blogs have added Google AdSense to their sites to make money. So if you are wondering what Google AdSense is and how you can add it to your WordPress site, then read on!

In this post, we will not only dive deeper into Google AdSense, but we will also discuss some best practices and expert tips to increase your AdSense earnings.

Understanding Google AdSense

AdSense is actually a pay-per-click (PPC) program offered by Google that enables site owners to display ads on their websites. The good part is that AdSense is the best and easiest monetization option for a website owner to date. With AdSense, you can easily earn thousands if you know how to use it properly. It allows you to show images, texts, videos, and various other interactive ads on your site. All of these ads are basically targeted according to a site's audience and site content.

Google AdSense is a stress-free solution to earn money

The use of AdSense is hassle-free. You don’t need to handle advertisers or stress about collecting money. In fact, Google itself administers and sustains a working relationship with all the advertisers. They collect the payment, deduct their management fee and simply transfer you the rest of it as your AdSense earnings.

What type of ads can I display on my WordPress site?

Once your AdSense account is approved, Google spiders automatically crawl your site to get familiar with your page offerings. This assists Google bots to put the best-fitting advertisement on different locations within your WordPress site. For instance, if your site is about fashion clothing, Google bots will use it as a clue to search its databases for the most suitable clothing ads and automatically place them on your site. It is apparent that a visitor who is interested in searching fashion clothing is more likely to buy them than someone who is searching about information for digital marketing. Makes sense, right?

The reason Google AdSense is the most recommended ad program is not just that it’s a super reliable, honest, and logical way to monetize your site. It also offers many other advantages. 

Advantages of Using Google AdSense

The following are some of the best reasons to choose Google AdSense service:

Seamless Support

When you use the AdSense service, you work with the one of the best companies in the world – Google. This means that you can easily remove doubt from the equation by getting answers to your questions on authentic customer forums. Even if you are a beginner, you can easily learn about AdSense from hundreds of available videos or tutorials.

Flexible Advertisement Format

Google AdSense gives you the complete freedom to manage the ads on your site in accordance with site layout and available space. All the other things are easily managed by Google itself. All you need to do is ensure that you paste the JavaScript code at the placement area of the advertisement. 

Prompt Payment

AdSense service offers fast and easy ways to receive payments from Google. Although there are many fraudulent CPC companies that are not transparent with regards to payments, this is not the case with Google AdSense. Also, you always get paid on time. 

Easy to Use with Multiple Websites

You can add multiple blogs or sites when you work with AdSense. The only requirement is that the blog/site must be in line with the terms and policies of AdSense. This is definitely a great advantage in comparison to other ad networks in which you must manually add all the blogs or sites. 

Instant Way to Monetize Your Site

Many people start a blog/site without a set goal, but they end up generating a good amount of money by making just very little efforts. All you have to do is place some ads on your site by using AdSense, and you can easily transform your blog or site into a source of income.

Getting Started with Google AdSense

Here are the three steps to successfully introduce AdSense on your WordPress site:
Sign up for an account

The first step in adding AdSense to your site is to make a Google AdSense account. You can also use your existing Gmail account if you don’t want to sign up for a new account.

As soon as you submit the application, you will receive a confirmation email within the next 8 hours. This email will determine if you have successfully cleared the first step of the Google review process. Once cleared, you can easily log on to your Google AdSense account to obtain the ad code.

Generating Ad-sense code

You may start by going to the My ads tab and by clicking on the New ad unit button. This will take you to the create new ad screen, and you will need to select the ad type. You may choose any option from ‘In-feed ads’, ‘text and display ads’, and ‘In-article ads’.

However, if you are not sure about that option, then go with text and display ads. Next, give this ad a name and choose the size, type, colors, and style of the advertisement. This ad name is only for internal purposes so feel free to name whatever you want. Once done, select the Ad Size option. 

Here you will see that Google offers a variety of different ad sizes. Some ad are fixed sizes and listed as recommended. These ad sizes are the most popular ones among advertisers. Generally, recommended ads have a higher inventory and better payout than the ones that aren't recommended.

After this, you must select the Ad type. We would recommend you to go with both text and display ads. This will eventually help you get better results. Ad style enables you to control the appearance of your text-based ad units. It’s best to follow your site’s color scheme to achieve better results.

Here you would come across a feature called custom channels. This will let you properly monitor the ad performance based on other sites. The use of this option totally depends on your choice.

In terms of the if no ads available option, either you can select to collapse the space or fill it by using your own advertisement. This usually happens when Google is unable to find the an appropriate ad for your site. This is something that rarely happens.

Once this setup is done, simply click the Save button and then the Get code button. After this, there will be a prompt message stating ‘Ad successfully created and you will be able to see the Ad code. Now copy this code and paste it somewhere such as on a notepad. This code will be used in the following steps.

Integration of Google AdSense in WordPress

First of all, determine where you would like the ad to display on your site. For the most part, ads are usually shown in the sidebar. You can use WordPress widgets to add AdSense in the sidebar of your site.

To do this, go to Appearance >> Widgets page in the admin area of WordPress. Now drag and drop the widget ‘Custom HTML’ to the appropriate widget space and paste the copied ad code there.

However, you can also use any WordPress plugin to ensure better tracking and placement control. If you wish to go with a plugin, then select the best available plugin on the market such as AdSanity.

So all you need to do to monetize your WordPress site with Google AdSense is follow these three simple steps. Before you start creating an AdSense account, let’s have a look at the best practices of using AdSense services.

The Do’s and Don’ts of AdSense 

When you search the internet, you can find many AdSense-related queries, particularly about optimizing the benefits of AdSense. Here are some do's and don’ts of AdSense for you to follow.

Adequate research before implementation

If you want quicker approval of your AdSense account, then do proper research and follow all of the AdSense rules. Also, select the best and highest-paying niche for your site or blog. By this, we mean you should select the niche that is most researched by the Google users.

Ad placement on your site

The position you choose to place your ad has a significant impact on revenue. This is because the location of an ad is a big determining factor for getting noticed. In turn, a well-placed relevant ad gets more clicks. The best position to place text and/or image ads is at the top of the page. However, if you have a lot of content on your page, it might be best to integrate ads into the middle of the content.

Many users add AdSense in a floating widget as it makes the ad very prominent. However, we would never recommend following this practice because it is against the Google Terms and policies. If you practice anything against the terms and policies of Google, then you are likely to get banned from using AdSense.

Selecting the best AdSense size

If you are planning to earn via AdSense only, choose the AdSense size carefully. The highest recommended sizes are 160x600, 728x90, and 336x280.

Monitor category performance

Use the category blocking feature and track category performance. This will help you in placing only those ads that belong to categories which yield better earnings.

Avoid clicking on your own ads
 Many beginning bloggers and site owners tend to frequently click on their own ads. Some may even ask their family members to do the same. This is NOT a recommended or smart practice to increase the number of clicks. In fact, the Google algorithm is quite smart and completely understands when an ad is being clicked on by the site owner itself. Doing this repeatedly may even lead to a complete ban from using the AdSense program. 
Follow optimization guidelines to yield revenue
 If you understand the term click-through-rates (CTR), then you know that this differs for different websites. If you have placed an ad on your site, the clicks on that advertisement will depend on many factors such as the topic of your blog or site, visitor’s type or preferences, and the size/placement of ads. 

In other words, the ideal Google CTR is quite difficult to determine since you don’t have access to the CTR of other similar websites. Hence, what you can do best is make the most of built-in Google tools. These tools show you a message if the site is not achieving good CTR. Hence, you can follow various optimization guidelines provided inside the Google AdSense dashboard to increase ad revenue.

Fulfill all the requirements for application approval

If you want to get instant approval for your application, then follow all of the requirements necessary to get it. These requirements may include the following:

  • The content of your site should fully comply with the terms, conditions, and policies of Google AdSense.
  • Your site has to be at least six months old.
  • The applicant (i.e. you) must be at least 18 years old at the time of submitting the application.

However, even if all the requirements are fulfilled, Google still reserves the right to simply decline the application without an explanation. In addition to these best practices, here are the Do’s and Don’ts that must be kept in mind before you start earning from Ad Sense.

The Do’s
  • Use Ad Sense heat-maps to fully understand your visitor’s psychology. This will help you in designing your site accordingly. This will also help in getting more clicks, hence more revenue.
  • Write engaging and good content that will draw people to your site. This increases the chances of getting more clicks on the placed ads.
  • Conduct split tests and know what is actually working for your site and what’s not.
  • Ensure that both the ads and your site are highly responsive.
  • Keep yourself familiar and up-to-date with the latest Google policies.
  • Design and contrast your ad styles following your site’s theme.

The Don’ts
  • Don’t clutter your site or overuse AdSense with countless ads. This is one of the leading reasons for a visitor to stop visiting your site, thus reducing your revenue even more.
  • If you attempt to click on your own ads to inflate CTR, Google will catch the fraudulent clicks and could ban you from using the AdSense program altogether.
  • Don’t put texts like ‘click on this ad’ next to an ad. These texts are considered to be a bad practice and fall under the category of forcing or misleading visitors to click. This goes against Google's terms and policies.
  • Avoid placing ads on blank pages.
  • Don't take fraudulent measures to bring fake visitors (i.e. a robot audience) to your site.
  • Avoid making multiple AdSense accounts under a single payee name.

Wrapping Up

This is all you need to know to add Google AdSense service to your WordPress site. Google AdSense is the most frequently used platform to monetize a website. Once you have successfully created ads and published them on your site, you can now capture the attention of your visitors.

The best way to bring more people to your site and to increase the chances of more clicks is by publishing quality and interesting content. Never get tempted to use any fraudulent or fake way to improve your site’s traffic. In some cases, Google AdSense has a zero tolerance policy. If you violate the rules, you may even get banned immediately. 

Rest assured, AdSense service is really easy to incorporate, You can do it either manually or with the use of a plugin. Follow the above-discussed pointers and begin generating some revenue from your website. If you are already using AdSense service for your site, then share your thoughts in the comments section below. We would love to know about your Google AdSense experience or if you have any further information to share with us!

March 14, 2018

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