Guide to Optimize WordPress for Reducing your website Bounce Rate
You don't want your visitors to 'bounce off' your site without clicking anything, Do you?
The most significant challenge for any business or website lies in making people recognize its brand and services. This may not happen at all if your visitors are not engaged enough to navigate and check other pages before they finally close your tab. In such cases, web insights which are offered by Google Analytics come in very handy for developing a better content strategy that grows your business and marketing leads. One of such metrics to consider is Bounce rate.
Your website’s bounce rate shows how many people visit your website and just “bounce” right off. In a more formal tone, it is the measure of the percentage of people who get to your website but leave without checking out other pages. There can be multiple reasons as to why these single page visitors bounce off your site. It may be because your site wasn’t user friendly or the message you’re putting forward isn’t resonating with the right crowd. Whatever the reason, a high bounce rate is alarming as it indicates that your website isn't providing engaging content to your visitors, hence withstanding their conversion into qualified leads or contacts.
How can you reduce the Bounce rate of your website?
Keep Your Site Fresh with High-Value Content
You have likely grown tired of experts saying that "content is King." Nevertheless, having an active website is critical for improving your bounce rate. But, many companies focus their attention on creating an extensive content library without spending much time creating content that has value to their target. If you want to keep visitors on your site longer, you must publish the content they want to read. When visitors look at and read more content, it helps build an audience, develop trust, and convert customers.
Enhance your Website Speed
A slow loading site is intolerable for most website visitors. The longer your site takes to load, the more likely they will return to the search results to find a better option. Moreover, while your website may load well with a home, high-speed connection, how well does it load at mobile speeds? Site speed is such a factor in the user experience that search engines use it as a ranking factor on results pages. So, enhancing website speed will not only improve your conversion rate, but it can also give a boost to your SEO.
Improve Your Keywords and Topics
The biggest mistake that companies make is writing content for themselves, colleagues, or competitors. If you want to improve your bounce rate and have visitors spend more time on your website, it is important to write about the topics they want to read, using their terms and phrases. Every industry has its jargon and terminology. It is important to avoid these particular words or expressions because they are difficult for people to understand and likely not used in search queries.
Improve Your Content Formatting
Some studies suggest long-form content receives a better search ranking and will earn more click-throughs from organic search and social media. However, long-winded articles can intimidate readers. When you format content using sub-headlines, bullet points, white space, and images, it becomes easier to consume. Visitors tend to skim a web page before deciding to read the content. Also, avoid wasteful information. Ultimately, you want your content to be welcoming and accessible.
Boost Your Conversion Events
The typical consumer does not move seamlessly from website visitor to active customer. As a result, you must develop a conversion funnel that will start the first-time visitor's customer journey. You don't want to assume that a website visitor will naturally stay on your site after reading your content. Powerful calls-to-action and targeted landing pages will provide visitors opportunities to convert from visitor to prospect, prospect to lead, and result in customer.
Avoid Pop-ups and Intrusive Ads
Inbound content marketing works because of understanding that consumers are turned off by traditional advertising, which is often intrusive and disputes a user's experience. People are utilizing ad and script blockers, spam filters, smartphone call blockers, and more to avoid it. So, why would you then subject your visitors to pop-ups, autoplay videos, and other disruptive forms of advertising on your website? These elements are more likely to annoy than produce results.
Responsive theme & design
While on the topic of mobile devices, you should note that smartphones are now dominating search engine queries in what has come to be known as micro-moments. During any given day, users are spontaneously inspired to research information on virtually every topic. However, just having a mobile website is not enough. Mobile optimization does not focus solely on device compatibility, but also on functionality and usability.