You don’t want your visitors to ‘bounce off’ your site without clicking anything, Do you?
Do you the biggest challenge for any business or website? It is making the people recognize its brand and services. However, this may not happen at all if your visitors are not engaged enough. Engagement makes visitors to navigate and check other pages before closing your tab.
In such cases, web insights which get offered by Google Analytics come in very handy. The insights help in developing a better content strategy. As a result, the strategy grows your business and marketing leads. One of such metrics to consider is Bounce rate. Your website’s bounce rate shows how many people visit your website and just “bounce” right off.
It is the percentage of people who visit your website, and leave without checking out other pages. There can be many reasons on why these single page visitors bounce off your site. It may be because your site was not user friendly. Or, the message you are putting forward is not resonating with the right crowd.
But, irrespective of the reason, a high bounce rate is alarming. It indicates that your website is not providing engaging content to your visitors. Hence, withstanding their conversion into qualified leads or contacts.
Ways you apply to reduce the Bounce rate of your website
Keep Your Site Fresh with High-Value Content
You have likely grown tired of experts saying that “content is King.” Nonetheless, having an active website is critical for improving your bounce rate. However, many companies focus their attention on creating an extensive content library. Hence, they spend less time creating content that has value to their target.
Thus, if you want to keep visitors on your site longer, you must publish the content they want to read.When visitors look at and read more content, it helps build an audience. Also, it develops trust, and convert them to customers.
Enhance the speed of your Website
A slow loading site is intolerable for most website visitors. The longer your site takes to load, the more likely they will return to the search results to find a better option. Moreover, your website may load well with a home, high-speed connection. But, how well does it load at mobile speeds?
Site speed is such a factor in the user experience that search engines use it as a ranking factor on results pages. So, enhancing website speed will improve your conversion rate. Besides, it can also give a boost to your SEO. Hence, Google can effectively index your WordPress website.
Improve Your Keywords and Topics
Do you know the biggest mistake that companies make? It is writing content for themselves, colleagues, or competitors. Thus, you should improve your bounce rate and have visitors spend more time on your website. Generally, avoid WordPress duplicate content.
To do so, write about the topics they want to read using their terms and phrases. Every industry has its jargon and terminology. Hence, it is important to avoid these particular words or expressions. Reason being, they are difficult for people to understand. Also, they are likely not used in search queries.
Improve Your Content Formatting
Some studies suggest long-form content receives a better search ranking. Besides, it says you will earn more click-through from organic search and social media. However, long-winded articles can intimidate readers.
You should format your content with sub-headlines, bullet points, white space, and images. It becomes easier to consume. Besides, visitors tend to skim a web page before deciding to read the content. Additionally, avoid wasteful information. Ultimately, you want your content to be welcoming and accessible.
Boost Your Conversion Events
The typical consumer does not move seamlessly from website visitor to active customer. As a result, you must develop a conversion funnel. The channel will start the first-time visitor’s customer journey.
You should not assume a visitor will naturally stay on your site after reading your content. Also, powerful calls-to-action and targeted landing pages are essential. They provide visitors opportunities to convert from visitor to prospect readers. As a result, they become customers.
Avoid Pop-ups and Intrusive Ads
Inbound content marketing works. However, it is because of understanding consumers get turned off by traditional advertising. Often, traditional advertising is intrusive and disputes a user’s experience.
People are utilizing ad and script blockers, spam filters, and smartphone call blockers. Because they want to avoid it. So, why subject your visitors to disruptive forms of advertising on your website? These elements are more likely to annoy than produce results.
Responsive theme & design
Smartphones are now dominating search engine queries. This has come to get known as micro-moments. Choose the best WordPress themes and plugins to make your blog design responsive.
Each day, users are spontaneously inspired to research information on virtually every topic. Yet, just having a mobile website is not enough. Mobile optimization does not focus only on device compatibility. Yet, it also focuses on functionality and usability.