WORST MISTAKES TO AVOID ON YOUR WOOCOMMERCE SITE LAUNCH!
Do you want to create an online presence? Then building a WooCommerce store is a great idea to start with. Even so, the process does not really end there. Oftentimes, site owners run into various challenges while launching their first online store.
“To err is human, to forgive is divine “is a very wise and famous old saying. Besides, all us make mistakes, especially when we attempt a task for the first time. Regardless of speaking about life or WooCommerce, mistakes are inevitable. Making mistakes is a part of life. However, not learning anything from them or repeating them, again and again, is not a good result. Most of us learn from our own mistakes. Even so, smart people learn to have the ability to learn from others' mistake as well. In terms of WooCommerce, the major focus of a novice is to get everything up and running ASAP. Certainly, gearing up for the launch of your big e-Store can be quite overwhelming. Yet, being in a rush can mean that you accidentally miss out some important details. Also, there is still a lot to get done before celebrating the successful launch of your store. For example, ask yourself before the launch of your WooCommerce site:
- Is my e-commerce store as good as other online stores already on the market?
- Am I offering interesting products to capture the right targeted audience?
- Who is my target audience? Also, is there any existing market for the products I am planning to sell?
All these questions help in setting your business in the right direction. Thus, to cover all the bases, there are some factors that must get considered in the early stages of the launch. So, before publishing your e-commerce site, read about all the essentials discussed below. These tips, if followed well, can help you launch your WooCommerce store with ease. Besides, they will put your head and shoulder above your competitors. Let us have a look.
Get the Assistance of an Expert
This is the same step as one would follow before creating a WordPress site. At some point, almost all of us have thought of a great idea for an online store. But, thanks to WooCommerce, an idea can easily get turned into reality. It is actually a no-brainer to set up a robust WooCommerce store. However, you should not stumble through the project totally unprepared. It is always better to get the help of an expert. Someone with experience and knows the ins and outs of developing a WooCommerce site. Furthermore, it is wise to discuss the essentials of your WooCommerce site with an expert. Reason, experts helps you shape your idea in a way that helps avoid mistakes.
Keep Site Monitoring in Place
The foremost thing to consider is how exactly you will track web traffic and conversions. The best way to ensure site monitoring is through Google Analytics. However, everything is pretty straightforward to set up. Furthermore, all you need is to insert a small code into the site, and you are good to go.
Also, make sure you establish sales goals and properly configure e-commerce tracking. When you keep a proper site monitoring plan, it helps you check the performance of your site. Besides, it helps you make the required adjustments. Thus, you improve web traffic and eventually get higher conversions.
Still, Google Analytics helps you track the site performance across various metrics. These may include social media advertisements, landing page conversions, and more. This information is crucial to capturing the attention of the right audience. Besides, it is crucial to establishing your store presence from the get-go.
Understand the Product Attributes
When we speak of understanding product quality, it means understanding the dynamics. Or, understanding the attributes of the offered product. But this is imperative to understand. Reason, your product will go a long way in determining the WooCommerce extensions. Also, it determines how your e-commerce store should be set up. For example, assume you are selling a monthly subscription for a product. Thus, you must manage recurring payments and subscription statuses of your customers. Hence, you need relevant extensions that offer support to such product configurations. Not every extension can help every type of product. Therefore, you must first determine the core attributes of your product. After that, incorporate the relevant add-ons. Do you want to know the best WooCommerce extension to advance your e-commerce store? here is an article you should read.
Create and Automate Store Backup
The first security measure that you can take is to create backups, so that all the site data remains secured. Furthermore, it is great to have a recovery plan. Even so, it should offer fully functional and clean versions of your site. It helps your site to fall back on, in case of major security issue. Here is how to secure your e-Commerce site. For instance, if you are unable to disable the conflicting extension. Or, unable to roll back to a previous version, the backup will help in restoring to how it worked before. Also, backup is integral to keeping your store running at all times. It is an unavoidable measure. Nonetheless, many people fail to consider it when launching an e-commerce site. You may want to consider many plugins available on the WordPress market. For example, VaultPress, JetPack, etc.
Understand Shipping Logistics
Shipping is the most integral part of any online store. Thus, it is important to keep shipping costs low. Also, it is important to offer flexible shipping options.
So, you should refer to the shipping options offered by your competitors. After that, incorporate the ones that are most preferred by customers. Imagine if customers see that your shipping costs are really high. They will likely leave your site immediately. As a result, you will have lost a valuable sales opportunity. As you can see on various online stores, shipping rates are usually flat. Or, the site owner absorbs part of the shipping expenses to keep customers on the conversion path. In turn, this strategy helps boost revenue. This is not a concern if you are drop shipping the product. Yet, it is a major factor for businesses which manufacture or sell their own products online.
Double-check Site Performance
Before you officially launch your online store, you must test your site's performance. Also, it is always better to double-check the details before the launch. This is instead of fixing the issues after losing potential visitors. You can check the uptime of your site with these plugins.
1. Proofread the text on the site.
2. Check the links to see if they are working as intended.
3. Anticipate possible customer queries and check if product information is up to the mark.
4. Make sure your site contains all the correct contact information, including social media links.
5. Once you are fully satisfied and have reviewed the site as a visitor, then it’s time to welcome new visitors and start counting sales.
The Bottom Line
It takes a lot of effort to set up an online store. So, make sure to pay equal consideration to the time leading up to the official launch. It is important to make a significant impact in your industry. Besides, it is important to establish a reputable online presence for your business. Moreover, after launching your WooCommerce store, you need to often review the performance. This helps to avoid downtime. Also, you should update extensions and plugins to meet growing demand. For example, you might want to consider how to scale your site to better manage higher web traffic. Besides, incorporate extra payment options.
It is easy to get overwhelmed at the time of launch. However, understand the importance of making a well-planned launch of your online business. It could be the deciding factor for your business’s future. Additionally, it might be a great opportunity to capture the right audience in time.
Have you ever launched your own WooCommerce store? If yes, we would love to know how you prepared for the launch. Did you avoid the mistakes discussed above? Or, was there something else you wish you had known before launching? we will answer in the comment section below!