Why You Need a Multi-Language Store
Everyone around the world has openly embraced online shopping. Everyone prefers the convenient way of getting whatever they want from the variety of options at their doorsteps. It is expected that by the year 2021, 65% of the sales are through online services.
E-commerce has also enabled people to place orders from around the world and get them delivered to you. However, a significant hurdle that potential customers from foreign countries face while visiting an e-commerce site is navigating it in a foreign language.
The language barrier is a significant problem that the shoppers have to face when looking for their favorite items across the internet. The friction produced can result in the loss of a possible customer and sale.
The one solution to this issue is to create a multilingual e-commerce page that can cater to a broader customer base around the world. The international market provides you with opportunities that can be tapped into.
What System to Choose for the Multilingual Online Store
If you aim to reach the international market from your e-commerce store, then it's essential that you consider the tool that gives you multilingual functionality with it. Many systems do the job, but WooCommerce is a platform that provides a robust and smooth experience for you and your customers.
You can make your WordPress multilingual by enabling a plugin. As your WordPress website is not multilingual by default, you will have to make use of the multiple languages in the online store. An excellent option to use for your sites is the MultilingualPress plugin.
The plugin offers you a convenient way of bringing multilingual functionality to your website. It requires minimal effort and runs your site smoothly in the languages you want.
It is better not to rely on Google Translate as the results can be very misleading. A webpage's text not making sense to native speakers of different languages does not reflect well on the website.
One remarkable feature that WordPress offers to its users is of the Multisite. It is a core feature of the website that integrates several independent sites to a single WordPress installation. MultilingualPress uses the same function to run multiple websites in different languages seamlessly. All the various websites are treated as a specific language website. The feature links all of them together in the same installation and it can be easily switched from one version of it to another.
Moreover, the content on your websites, like blog posts, product descriptions, and FAQs, is linked with the corresponding positions on the site in another language. By connecting these posts, MultilingualPress enables visitors to see the same content in many words. For example, the English blog post on your website will be linked to their counterparts in other languages, like Arabic and French. Keep in mind that the translation posted for the content and the choice of words to provide translations in would come from you.
Advantages of MultilingualPress
This becomes possible with MultilingualPress as with the multisite solution you can make as many changes as you want on the corresponding website. Being wary of language-specific features on every site is essential. With this tool, you have complete control; from functionality to content. You can easily customize sites of different languages to your liking.
This paid extension delivers appropriate translations that are done by native writers. There are no discrepancies in between and is taken care of at the WordPress' backend. You will not have to waste any time to copy and paste the text to your separate websites. Many professionals have endorsed the trusted translations from this plugin so that you can rest assured.
WordPress has provided a brilliant platform through which you can run several foreign language websites. It will help you create duplicate sites in languages you want your product information to be presented in. Despite being independent, Multilingual Press makes them operate together seamlessly, connecting all of them as one for the visitors.
Now, you can configure every store according to its details separately. Multiple languages are an excellent option to include on your e-commerce store website and enter the international market.