Google Shopping Ads with WooCommerce

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Google Shopping Ads with WooCommerce

Have you noticed the small image-based product ads on top when you search for something on Google? Those are the Google Shopping ads.

Through Google Shopping ads, the search engine aims to attract shoppers to your store using the top area of Google search results. In conclusion, the ad serves as a visual marketing tool to attract online audiences towards the product you want to sell.

shopping add

If you own a WordPress website, then you too can make use of the WooCommerce plugin and take advantage of Google Shopping ads. The WooCommerce plugin allows your site to have an option of trade and the visitors can buy and sell through it. If you are selling with WooCommerce, your products can appear in the Google Shopping ads too. Extensions like WooCommerce Google Product Feed assist you in doing so.

Effects of Google Shopping Ads

Google Shopping ads have been among the tools that give the highest response to the stores. It is effective to publish Shopping Ads on top of the page before the other Google text Ads. So, if you are searching for a product on Google, you will first see image-based shopping ads. Isn’t finding what you are looking for right at the top convenient?

In addition, shopping ads contain necessary information that customers often look for. They mention the title of the product, the prices it is being offered at, some reviews and promotions if there are any. This product data, along with the image, is often enough to sway customers towards any store.

You control the product information displayed. In addition, you can alter it as per your liking. The controls available to you help in attracting customers while customers get to see exactly what they have been searching for. The likeliness of a sale happening increases with these measures.

Advantages of Google Shopping Ads

When compared to regular text-based ads, Google Shopping Ads have certain advantages which make them the preferable option.

  • The image option in Shopping ads make them visibly attractive, and customers are likely to click on the product. The image helps customers to find out if the product is what they were looking for.
  • Price is also mentioned on the details with the image. A click on the ad means that the visitor was interested in it and the click could have been converted into sales.
  • Your Shopping ads will be visible at more places on the results pages of the search engine. This increased visibility means higher views and clicks.
  • Spend on shopping ads is typically the same as cost per click ads if you were to pay in a non-brand search engine. However, your conversion rates will be higher.

Excellent advice is to run the Google Shopping ads campaign along with the regular text ads to make most of the opportunity and attract more audience.

Creating a Feed of Your Products

The product feed you make has to be complete and accurate before you sync it with Google Merchant Center account. Following are the required details that you should mention in the feed:

  • Title of the product
  • Brief description
  • Image
  • Price
  • Brand Name
  • SKU Allotment
  • Global trade item number
  • Product Category

Furthermore, if your product comes under apparel or accessories category, then you should also mention the color, material, size, gender and pattern on the product.

In conclusion, you should add as many details as possible in the product description so that customers become familiar with the product features in one glance.

The feed you will make is supported in two formats; plain text format (.txt) and Extensible Markup Language format (.xml).

To create a feed, you can follow the two methods mentioned below:

  1. Via the WooCommerce extension which will automatically generate the feed according to the data on your WordPress website and sync it with Google.
  2. Manually making the feed by using a Google Sheet file or exporting a spreadsheet file to Google.

The WooCommerce Google Product Feed is an excellent and convenient option when it comes to creating a feed. You can find it on the official WooCommerce website. The extension is entirely reliable and updated regularly to avoid any possible glitches and breaches. The customer, email support system, is always active and is a solid option to be used.

How Does WooCommerce Work?

The automated sync option of WooCommerce is easy-to-use and works effectively to get your feed synced with Google. You can have complete control of what you want to display on the search engine and which fields to include. The feed gets generated automatically, and you don’t have to do much work in getting the required format and details to Google. 

Woo-logo

With the WooCommerce extension, you can also add extra details about your product and mention any variations in terms of stock-keeping units (SKUs). You can apply categories to your product which will affect all the products in it. Moreover, you can set default settings for all your products.

If you have any WooCommerce related issues, you can take WooCommerce support services from WordPress experts. 

Steps for Running Google Shopping Ads with WooCommerce

Follow the steps below, and you will be able to promote your products with Google Shopping Ads

  1. Get the WooCommerce Google Product Feed extension for your website
  2. Log in to your account and go to wp/admin. Follow to WooCommerce and then to setting and select Product Feed to select the details you want to publish for your product.
  3. Create a Google Merchant Center Account. The account will generate a unique code. Paste this code into your website’s theme file and verify URL
  4. Go through the setup to auto-generate an operational feed. Add the feed’s URL to the Google account.
  5. By linking your Google Merchant Center account with Adwords account, you can start running your campaign online.

Keep updating and analyzing the performance of your ads and make the necessary changes to optimize the results you want to gain from the ad campaign.

Conclusion

Google Shopping ads can do wonders for you if you get it right. It is essential that you learn WooCommerce and make the most out of your online presence.

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