Why you should observe Competitor’s WordPress Plugins and Themes

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Why you should observe Competitor’s WordPress Plugins and Themes

In today’s competitive environment, it is imperative that you look at your competitor’s website.  This will help you gain a competitive edge! So why should you know all about your competitor’s WordPress plugins and themes?

Before we start, keep this in mind that “spying” on your competitor is to help improve our own website. This is the research that will keep your website up-to-date with current trends. Also, it will ensure that you increase your site’s traffic. Check best competitor analysis tools that will help you know your competitor’s better.

While you do not want to outright copy your competitor, it’s always good to get inspiration from others. Besides, it is good to be knowledgeable about what features you can add to make your own website better.

You should keep an eye on best themes and plugins used by your competitor. After that, incorporate them smartly into your site. As a result, you can achieve more website traffic and more lead conversions.

Are you planning to make some big improvements to your WordPress site? Therefore, it is best to start by using some of the methods and tools discussed in this article.

Are you just beginning to develop a WordPress site? Simplify everything!

As a novice, there are a lot of ways you can learn about WordPress development. You listen to podcasts, read blogs, and subscribe to various newsletters. But, sometimes the availability of much information makes getting started an overwhelming task.

WP Cool

Also, you may get confused with all suggestions and recommendations made by experts. For instance, you will not be able to decide which security plugin is best for your site. Nonetheless, one way to avoid this confusion is to check the plugins used on other websites. As a result, you can rest get assured that you are using the plugin or theme that works best on similar websites. This takes a lot of worry out of the decision-making process

Find Your Source of Inspiration

The development of a website is sometimes frustrating. For instance, you may like to add a particular type of functionality to your site. Yet, you may struggle with coding it exactly right. Sometimes you visit a website, and you find it extremely inspiring.

Even so, you may want to how was it developed? However, must you start digging into CSS or JavaScript tutorials? There are a lot of instances when you do not have to code to make your website look awesome. Furthermore, you might want to find out if there is a plugin that will do the same job.

Always Discover the Latest Tech

Most WordPress themes and plugin are fine to use. Nonetheless, sometimes you just wonder if a new theme or plugin will really benefit your site. Often, there are not enough customer ratings to give you an idea of the quality of a theme or plugin.

So, if the theme or plugin get developed by a well-known developer, you might consider giving it a try. But, what would you do if the developer is unknown? One way to determine this is to see if any trusted websites use that new theme or plugin. If the answer is yes, this should be enough of a reason for you to try it out on your own site.

Learn from the Others’ Mistakes


Also, the practice of spying on other websites can get done to learn what should not get done on your site. Moreover, when you come across a site that has something wrong with it, you can make a note to avoid that in your work.

Furthermore, if you know the functioning of a WordPress plugin or theme, you can gain from that. For instance, you may find one of your competitors uses a free version of WordPress theme (3.8 rating). Alongside the theme is Jetpack functionality. Thus, you can use this information to design a better website with a better version of the same theme or plugin

Well, there is nothing wrong with using a free tool like Jetpack. Still, you can improve your site more by using a lightweight or high-quality theme. Also, you can incorporate any of the best CDN services. Or, install a well-known top WordPress caching plugin.

Ways to Size Up the Competition

Which is the best way to know the WordPress plugins and themes in use on a website? One is by reviewing the wp-content folder. Also, you may get this information from your site’s developer. However, your competitor may go to great lengths to keep this information confidential. Therefore, this information is sometimes not easily accessible.

Still, there are some tricks that you can use to get a sense of the theme or plugin they are using. Here are some tools that can help you.

1. Confirm the Source Code

Most often, you will not find info about the WordPress theme in the website’s footer. However, you can figure it out by using a function called inspect browser.
To do this, open a competitor’s website, right-click anywhere on the screen and click “inspect”. Then, in the console appearing at your browser’s right side, click on the ‘Sources’ tab.
Is the site made with WordPress and some of its folder files or wp-content is available to public? If so, then you can easily find information here about themes and plugins.

2. Use Built With

Built competion

BuiltWith is a tool which does a little digging for you. Hence, you can even find out whether a site is using WordPress or not. Also, it reveals information about a site’s themes or plugins. You may be able to find the server and hosting information, libraries, and frameworks used. Besides, you may find information on analytics and advertising.

3. Use WP Theme Detector

Wp Theme Detector

Despite the name, WPThemeDetector enables you to dig deeper into the plugins of a website. Also, compared to BuiltWith, you can skip the extraneous technical details. Moreover, you get a lot more insight than you would get from the source code.

Still, the tool offers a feature that compiles a list of all the plugins on a site. From this list, you can go directly to the download/buy page of every plugin.

How Can You Hide Your Site Info from Competitors?

All these tips about seeing info on a competitor’s site is beneficial to you. Even so, you are probably worried that your competitors are doing the same thing to your site. One way to avoid this is to protect your website from hackers. Thus, you should always ensure they cannot detect that your site is WordPress-based.

However, the truth is that you cannot hide all the information available on your site. Hence, it means that you cannot ensure 100% security. Unless, you rewrite countless lines of codes by spending hours and hours like a pro developer. However, there are premium plugins, browser extensions, and add-ons to do so. They hide your site’s information in an efficient manner.


Keeping an eye on competitors is important for salespeople, marketers, and UX researchers. Also, as a WordPress developer, you must do the proper research on your competitors. As a result, you can know what it takes to be the best.
Staying up-to-date with a competitor’s website is actually pretty easy to do. However, you can also read about the best WordPress Plugin checkers & theme detectors to detect their themes and plugins.

Getting crucial information about your competitors’ themes and plugins is vital. Once you get the information, you can stay a step ahead of them. Also, you can improve your conversion rates with ease.
What are your thoughts on this topic? Let us know in the comment section!

What are your thoughts on this topic? Let us know in the comment section!