An Ultimate Guide to WordPress Landing Pages
Driving conversions and generating leads are among the primary goals of many WordPress websites, which are achievable with landing pages. This blog will answer all your questions related to WordPress Landing Pages, so that, you can understand and leverage their power for generating more leads.
One of the most powerful tool that you can utilize to drive a particular action from a user is a WordPress landing page. It allows you to filter out all the unnecessary information, so that your visitors concentrate on your service or product.
In this article, you will learn what landing pages are, and the various techniques you can apply to create landing pages. Besides that, you will also learns some tips of making effective landing pages.
What Is a Landing Page?
A landing page is simply a web page that you direct users to, with an objective of making them to take a certain action. For example, buying a product, to download an e-book, to subscribe to a newsletter, and others.
Indeed, WordPress landing pages may assist to drive traffic, gather leads, and increase your sales. Some of the most popular WP landing pages are sign up pages and downloadable products like e-books.
Apart from increasing your conversions, you can use landing pages to analyze, optimize, and enhance your marketing campaigns. For example, you can make a specific landing page for every offer or product that you want to promote.
Landing pages varies depending on particular campaign objectives. However, they all include these four important elements:
- Powerful headline or title. Your headline/title must clearly state everything about your landing page, as well as your offer.
- Quality images. Although images are not a necessity, quality images can assist drawing attention and in breaking up the content.
- Engaging content. The language in your landing page content should be easy to understand.
- Call to Action (CTA). It is the most essential in your landing page. In fact, your CTA need to stand out than other feature of that page.
Furthermore, the aim of the structure, design, and content of any landing page is inspiring an action. In short, your landing page must have a sense of urgency.
At this point, you need to remember that the main goal of landing pages is driving a particular action. Therefore, anything that is not associated to the offer is unnecessary.
How Are They Different from Other Pages?
The most common question about landing pages is; what makes landing pages differ with other webpages? Nevertheless, the answer is simple. The aim of the page.
Every web page on your website has a specific intention. For example, an introduction about your business is available on the home page. It offers a summary of your website mission and content. Your about page informs readers, while the blog entertains or educate them.
The landing pages focuses on product and action. In short, their objective is to convince and convert your visitors to customers. On the contrary, other pages on your website assist to incentivize customers.
Moreover, you can use other pages as your conversion tools. For example, your home page can feature a CTA, to allow visitors sign up for any free trail. Nonetheless, landing pages are special because of their simplicity. Often, they boast of a minimal design that lacks possible distracting elements, as they only feature what is important. Although there are various kinds of landing pages, their main objective is driving an action.
Why Should Use WordPress to Build a Landing Page?
WordPress is a prominent Content Management System (CMS) around the world. It has unique features, which makes it an attractive platform for building website and landing pages.
Indeed, WordPress is user-friendly and flexible. These features makes it easier to manage and customize, for both beginners and experts. Although you are free to write your code, this is not a requirement. In addition, the availability of many WordPress themes and plugins makes its landing pages useful.
WordPress power more than 35% of the internet. Thus, it has a larger support community where you can seek help when in need. Irrespective of the work you want to execute with WordPress, you will get guidance from many online resources and tutorials.
The WordPress landing pages are good for use with an existing WP website. However, you can also use WordPress to build your landing pages when using a different CMS.
How to Build WordPress Landing Pages
Here are four methods that you can use to build a WordPress landing page:
1. Building a Custom Landing Page From Scratch
Beginners should avoid using this technique. Even so, you can build a custom WP landing page from scratch, if you possess basic CSS and HTML knowledge.
The major benefit of using this technique is that you get full control. Irrespective of your chosen theme, you can make a customized template to suit your needs and objectives. After all, this method is free.
Depending on your theme, this method allows you to include a custom page template of your landing page. The initial step is creating a child theme folder in the wp-content/themes directory.
Give it any default name ending with child. For example, twentysixteenchild. After that, create two files: the functions.php and style.css files in that folder.
Next, navigate to WordPress dashboard>>Appearance>> Theme Editor. In turn, the default theme stylesheet will open:
Once you are done, go to the functions.php file and add this code:
After installing and activating your WordPress theme on the dashboard, you will realize it is a blank template. Now, go ahead and add the functions and custom styles.
Go to your child theme and make a custom page that will use like your landing page, by making a new page-landing.php file. After that, add this code:
Here is how to select your landing page: Go to add new page>> Template drop-down menu>> Landing Page
It is advisable to delete the footer.php and header.php files from the landing pages. In addition, you can also delete the sidebars. As a result, your template appearance is neat and free from distractors.
2. Installing a WordPress Landing Page Plugin
If you want an easy and fast solution, go for WordPress landing page plugin. You can use these plugins with any theme, and they do not need any coding.
Furthermore, you can choose from the multiple cost-efficient landing page plugins. However, if you need a free plugin, it is advisable to use the WordPress Landing Pages.
This plugin allows you to select a pre-made template, and then customize it depending on your particular needs. In addition, you can use it to make A/B split tests on page designs, and tracing conversation rates. This plugin is ideal for smaller, squeeze pages.
To use this plugin, you need to first install and activate it. After that, go to Landing Pages>>Add New to build a landing page.
Next, select a template, assign a name to the page, and then click on the Create Landing Page button.
The above action takes you to another page. Here, add all your content and then customize the page as per your needs. To have a preview of the changes you are making, click on the Launch Visual Editor button.
Beaver Builder is also an ideal WordPress landing page plugin to use.
Beaver Builder is a great page builder plugin that offers an adaptable drag-and-drop functionality. Thus, it enables you to create a responsive and mobile-friendly landing page by creating and customizing the content modules.
Although this plugin provides a free version, it is advisable to use a paid plan. To build a landing page, navigate to Pages>> Add New. As a result, you will see the Launch Beaver Builder button.
Next, move to the front-end of your website and utilize the drag-and-drop features. For more information, visit the Beaver Builder knowledge Base page.
3. Using a Third-Party WordPress Landing Page Builder
A good example of a third-party page builder plugin is the use of Beaver Builder. Nonetheless, there are many other third-party page builders with a drag-and-drop functionality. These plugins offers flexibility when it comes to customization options.
Third-party landing page builders comes with pre-built templates and building blocks for easier customization. Moreover, these features are important if you would like to build many landing pages for various reasons.
You do not need any coding knowledge to use a standalone landing page builder. Nonetheless, they provide a lot of flexibility it terms of design and usability. In addition, you can connect them with your webhost or WordPress without difficulties. Page builders function well with any theme. On the contrary, WordPress themes might have some limits that only allow you to edit the available content.
This method has a major disadvantage, as it needs a subscription. Likewise, access of multiple features is a great advantage, irrespective of the cost. For example, most third-party platforms provide marketing tools like tracing and analytics reports and A/B split testing.
The best third-party builder to give a try is Leadpages.
You need to sign up for an account, and then select any of the many landing page templates to use this builder. Moreover, it allows you to sort by type of landing page and industry. For example, sign-up page, lead capture, or free download.
It is advisable to sign up for a free trial at the start. In turn, you can test the page builder before you decide if it suits your needs.
4. Use a WordPress Theme
Like plugins, almost every niche has a WordPress theme. Therefore, if want to build a landing page without coding or downloading a plugin, choose an ideal WordPress theme.
Your chosen theme determines the functionality and features available in your pre-built landing page. Nonetheless, any WordPress theme comes when it is ready for use. As a result, this method has a faster creation process.
Even so, this method has some disadvantages. One of them is that the WordPress theme determines your entire website design. When you switch themes, then your landing page might not work with your new design.
Examples of free WordPress theme options are WordPress Theme Directory and One-Page WordPress Themes. These themes allows you to filter depending on your niche.
After choosing a theme, download and install it from the official WordPress directory. In most cases, a premium theme or free download theme comes like a Zip file. After downloading, go to WP admin dashboard>> Appearance>> Themes>>Add New>> Upload Theme. In turn, you will receive a success message after some minutes. Before you progress, ensure you have activated your new theme.
After that, you need to customize your landing page theme by navigating to Appearance>> Customize.
Here, you are free to edit the appearance and style of your page. Besides that, you can page elements, sections, and more to your preference.
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Tips to Create an Effective WordPress Landing Page
Irrespective of your chosen method for creating your landing pages, you can maximize their efficiency in many ways. In addition, every element on your landing page serves a particular purpose.
Before you start to design your landing page, know your primary goal. On top of that, you need to understand your audience. You can create a landing page based on the two elements.
- Apply high-contrasting colors for your CTAs to be unique.
- Put some sense of urgency. When writing your content, ensure you have put some sense of urgency. Add action and descriptive actions in your links and buttons. For example, instead of “Click here,” use “Download Free E-Book Now” or “Start Your Free Trial.”
- Keep it simple. Try to keep your page design simple and precise. Minimal designs are the best. Besides that, use easy and natural language for your audience.
- Be specific and relevant. Ensure your title and content suits the link used by your users. For example, if your post is about an e-book, ensure the linked landing page is about that subject.
- Build a logical flow. Ensure you create a logical flow leading to the page. A simple hierarchy include a title, a short body to explain the benefits of the offer, and then place CTA in a prominent way.
Based on the kind of landing page you are building, you can also add success stories and testimonials on that page. They help to create and increase credibility and trust.
Landing pages are of great importance if you want to use your WordPress website to drive lead and conversions. If landing pages are unfamiliar to you, how to create landing pages is overwhelming. Nonetheless, you can use any of the above options based on your goals and skill level.
If you have any question, comment, or suggestion about WordPress Landing Pages, use our comments section below.